Prime Day and Holiday Package Surges at Apartments: What the Data Shows and How to Prepare

Apartment package volume no longer peaks once a year. It now arrives in waves: Prime Day in summer, a second Amazon sale event in October, and then the holiday rush that carries into January. For property managers, the practical question is not whether the surge is coming but whether the package room can absorb it. This guide pulls together the delivery data Luxer One has published about these waves and turns it into a short plan you can act on before the 2026 holiday peak.

How much have apartment package deliveries grown?

Amazon deliveries across the Luxer One network have grown nearly 5x since 2019, climbing from an average of 23,787 deliveries per day in 2019 to 114,291 per day in 2025, according to Luxer One (June 2026). Through June 23, 2026, the network was already averaging 127,608 Amazon deliveries per day, according to the same Luxer One report (June 2026), and that was before that year's Prime Day orders had fully landed.

Those are network-wide numbers, not a single building. But the direction is the point. If your package room was sized for 2019 volume, it was sized for roughly one fifth of the Amazon traffic that a comparable network now sees.

How big is the Prime Day spike at apartment communities?

Prime Day reliably produces a double-digit jump in deliveries compared with the week before. According to Luxer One (June 2026), Amazon deliveries during Prime Day week rose by:

• 24.7% in 2021
• 21.7% in 2022
• 39.0% in 2023
• 22.1% in 2024
• 40.2% in 2025

In other words, Prime Day week has run roughly 22% to 40% above the prior week every year from 2021 to 2025, according to Luxer One (June 2026).

Why the surge lasts longer than the sale

The sale ends, but the boxes keep coming. According to Luxer One (June 2026), the week after Prime Day 2023 ran 36.7% above the pre-event baseline, and the week after Prime Day 2025 still ran 33.2% above baseline. Luxer One describes the result as a four-day shopping event that becomes a 10 to 14 day logistics event for property teams and the package room.

What happens to package volume during the holidays?

The holiday season stacks on top of an already elevated baseline. According to Luxer One (September 2026), its system data for 2025 showed:

• Deliveries climbed 11% from September to October 2025 as the holiday ramp began.
• Deliveries jumped another 27% from November to December 2025, the height of peak season.
• Holiday deliveries were up 13% from 2024 to 2025, within a broader 15% year-over-year increase across Luxer One properties.
• The November and December stretch ran 21% higher than the average month for the rest of the year.

Luxer One (June 2026) also notes that Amazon's October sale event, Prime Big Deal Days, has triggered another surge every year since 2022, and that holiday volume typically stays elevated through January. Put together, the second half of the year is less a single peak and more a sustained high plateau with spikes on top.

Why does the package surge matter for property managers?

Package overflow is not only a storage problem. Luxer One (June 2026 and September 2026) points to the same recurring pressure points during surges:

• Crowded lobbies and package rooms that hurt first impressions for prospects on tours.
• Lost or misplaced packages that add to team workload and liability.
• Office time pulled away from leasing and resident requests.
• Overflowing rooms that can raise fire code and safety concerns.
• Delayed pickups and theft risk that frustrate residents and can affect renewals.

What should property managers do before the 2026 holiday peak?

With November and December close, the most useful steps are the ones you can take in the next few weeks with the setup you already have. These draw on the best practices Luxer One recommends (June 2026 and September 2026).

1. Audit last year's busiest day. Find your peak delivery day from last December. Ask whether your current room or shelving could absorb that same volume today, plus normal growth.
2. Tell residents early. Send a short email or text in early November about expected delivery surges and pickup expectations. Ask residents to collect packages promptly because space is limited.
3. Talk to your regular carriers. Ask which days they expect to be busiest so your team can plan coverage and overflow space around them.
4. Map an overflow plan now. Decide where packages go if the primary space fills, and who is responsible for moving them, before it happens.
5. Review office coverage for November and December. Plan so package intake does not come at the expense of tours, move-ins, or maintenance follow-up.
6. Automate notifications where you can. Residents who get an instant pickup alert tend to collect sooner, which frees space faster.

These steps will not stop the surge, but they will quickly show you where the gaps are. For a day-by-day timeline, see our guide to building a 7 to 10 day buffer for the holiday package surge.

When does a smart package locker make sense?

If your audit shows the property is already stretched, a smart package locker system is the longer-term fix. Carriers drop packages into secure compartments, residents get an automatic notification, and pickup is available around the clock without someone at the front desk. According to Luxer One (September 2026), a long-term package solution should be scaled to your unit count and daily delivery volume, supported by modern software, and backed by responsive support.

Timing matters. Installation is typically 4-6 weeks from a signed agreement. That means a decision made today is about readiness for the back half of the holiday season and, just as importantly, for the next Prime Day, the next October sale, and the next holiday peak. Because these surges repeat every year, the best time to fix capacity is before the next wave rather than in the middle of one.

To see what fits your community, review our smart package locker options, read about package lockers for apartment communities, or request a locker quote for your property. We are a National Premier Partner of Luxer One®.

FAQ

How much do package deliveries increase during Prime Day week?

According to Luxer One (June 2026), Amazon deliveries during Prime Day week ran between 21.7% and 40.2% above the prior week from 2021 to 2025, with the 2025 event at 40.2%.

Do deliveries drop back to normal after Prime Day ends?

Not right away. According to Luxer One (June 2026), the week after Prime Day 2025 still ran 33.2% above the pre-event baseline, so property teams should plan for roughly 10 to 14 days of elevated volume.

How much do apartment package deliveries rise in December?

According to Luxer One (September 2026), deliveries rose 27% from November to December 2025, and the November and December period ran 21% higher than the average month for the rest of the year.

How long does it take to install smart package lockers?

Installation is typically 4-6 weeks from a signed agreement, so communities planning for a specific surge should start the process well ahead of it.

What can a property do this season without new equipment?

Audit last year's peak day, notify residents early, coordinate with carriers, set an overflow plan, and review office coverage for November and December. Luxer One (September 2026) recommends these steps for any property regardless of its current system.

Sources: Luxer One, How to Prepare for the Prime Day Effect on Multifamily Communities (June 24, 2026); Luxer One, How to Prepare Your Community for Incoming Holiday Package Piles (September 17, 2026).